Threads now has more than 100 million daily active users, Meta CEO Mark Zuckerberg announced on Monday. It’s a notable milestone not just because it’s a big number; it’s also the first time Meta has a daily active user figure publicly.
In recent weeks, Meta has been very vocal about Threads’ growth after a lot of people flocked to Bluesky. While Bluesky tracker says that that platform currently has a little over 25 million total users, Zuckerberg shared Monday that Threads has more than 300 million monthly active users. It’s not an apples-to-apples comparison, but it’s clear that Threads is still much larger than Bluesky.
Threads has also ramped up its feature releases, including updates that appear to be inspired by Bluesky like custom feeds and curated collections of accounts to follow. Meta is also testing the ability to choose your own default feed, which is a much-needed change. But it’s not all good; Threads might get ads early next year.